SEO G

2013-10-02

Search Engine Optimization

23:31 seo

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted as "Ads" or "Sponsored") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.

Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

Some useful questions to ask an SEO include:

Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe? How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.

Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.

If you feel that you were deceived by an SEO in some way, you may want to report it.

In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:

Federal Trade Commission
CRC-240
Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it at http://www.econsumer.gov/.

Be wary of SEO firms and web consultants or agencies that send you email out of the blue.
Amazingly, we get these spam emails too:

"Dear google.com,
I visited your website and noticed that you are not listed in most of the major search engines and directories..."

Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or won't clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
You should never have to link to an SEO.
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
Choose wisely.
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO:http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
What are the most common abuses a website owner is likely to encounter?
What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
- owns shadow domains
- puts links to their other clients on doorway pages
- offers to sell keywords in the address bar
- doesn't distinguish between actual search results and ads that appear on search results pages
- guarantees ranking, but only on obscure, long keyword phrases you would get anyway
- operates with multiple aliases or falsified WHOIS info
- gets traffic from "fake" search engines, spyware, or scumware
- has had domains removed from Google's index or is not itself listed in Google

Back to school SEO

06:05 seo

Every SEO can benefit from a periodic refresher of the important elements of every site. Sometimes it is the simplest things that slip by and trip us up.
It's that time of year again when the kids head back to school and the air begins to hint at the coming of fall. I'm sure the first few days of school are spent doing a little refresh to get all the kids back up to speed after the summer months.
Of course SEOs don't get summer breaks and the learning doesn't ever really stop or even slow down. But that doesn't mean that a little SEO refresher every now and again isn't useful or is any less valuable.
Here are 10 important elements that should always remain top-of-mind with every SEO.
Unique titles: The page title is one of the most important aspects of your site for both search engines and users. Every page should have its own, unique title that encapsulates what that page is about in a succinct, keyword rich manner.
Crawler friendly: Many sites get off on the wrong foot to begin with, or fall astray along the way. All the keyword research and optimization in the world will be of little use if the site can't be crawled because of poor architecture or all your links require JavaScript. Likewise, Flash and Ajax are highly enticing tools (think: "eye candy"), but less than optimal implementation can stop search engines at your front door or leave them looking at what appears to them as empty pages.
Research & test: SEO is a constantly moving target. Web sites come and go, search phrases rise and fall in popularity, sites gain and lose inbound links, and search engine algos continue to change and adapt. Keyword research, site metrics and analytics should be viewed as ongoing tasks.
Keywords: Keywords are the foundation of any SEO program. With these in hand, you can begin to incorporate them into your page titles, headings and body text, as well as incorporating the most evergreen keywords into your file naming.
Compelling meta descriptions: Compelling keyword rich meta descriptions provide an opportunity to communicate with searchers, giving them a reason to click through to your site.
Don't compete: Each page of your site should have its own topical focus. Don't let your pages compete against one another, either because of duplicate content or trying to rank for the same keywords.
Build strong internal links: A lot of attention gets paid to link building, yet many sites fail closest to home with links within the site. Be sure that your internal links are optimal...no 404 errors from broken links, use good keyword rich anchor text instead of meaningless "click here" and "next" kind of links. Take this one step further and look where it makes sense to incorporate internal cross-linking to your own content.
Don't lose what you've built: A lot of energy goes into optimizing a site, improving search rankings, and building links. All of that effort can be wiped away in no time if you change filenames, move pages or even move everything to a new site or change your CMS without properly implementing 301 permanent redirects.
Participate: Today, succeeding online is about more than just keywords, search engines and rankings. You must think outside the site and participate in the greater community. On-site blogging, participating in other blogs and social media sites are all activities that serve to round out any SEO program.
Create great content: It should go without saying, but all your SEO efforts won't make a difference if you don't have great content on your site. Great content is what keeps visitors coming back to your site and encourages others to link to your site. Write content for your site users and the search engines will follow.

Google seo

05:31 googleseovn

Tối ưu hóa công cụ tìm kiếm

Tối ưu hóa công cụ tìm kiếm, tiếng Anh: Search Engine Optimization, viết tắt: SEO, là một tập hợp các phương pháp nhằm nâng cao thứ hạng của một website trong các trang kết quả của các công cụ tìm kiếm (phổ biến nhất là Google).[1] Các phương pháp đó bao gồm việc tối ưu hóa website ( tác động mã nguồn HTML và nội dung website) và xây dựng các liên kết đến trang để các công cụ tìm kiếm chọn lựa trang web phù hợp nhất phục vụ người tìm kiếm trên Internet ứng với một từ khóa cụ thể được người dùng truy vấn.

SEO mang lại một số ưu điểm:

SEO mang lại lợi nhuận.
SEO giúp thu hút lượng lớn khách hàng mục tiêu có quan tâm trực tiếp đến sản phẩm, dịch vụ kinh doanh của công ty. Vì vậy mang lại doanh thu.
Tiết kiệm chi phí truyền thông khác.
Chi phí dành cho SEO không lớn.
Giúp doanh nghiệp mở rộng thị trường, đối tượng khách hàng, thậm chí đa dạng hóa sản phẩm một cách dễ dàng.
SEO nâng cao thương hiệu của doanh nghiệp.
Xuất hiện nhiều trên kết quả tìm kiếm khiến doanh nghiệp của bạn dễ dàng được biết đến.
Xuất hiện ở những vị trí cao hàm ý doanh nghiệp của bạn hoạt động lâu năm và là website đáng tin cậy.

Các lĩnh vực SEO

Trước hết cần khẳng định, làm SEO mang nhiều yếu tố về mặt kỹ thuật, sẽ rất khó nếu không hiểu về việc xây dựng website. SEO có thể chia làm 2 mảng chính:
Seo Onpage: tối ưu thiết kế và nội dung website.
Đây là quá trình tối ưu hóa Website và nội dung các trang trong Website nhắm giúp trang web của bạn trở nên thân thiện hơn với các Máy chủ tìm kiếm (Bing, Google, Yahoo...)
Seo Offpage: xây dựng liên kết từ website khác trỏ tới website của bạn.

Phương pháp tối ưu hóa

Google, Yahoo hay Bing là các bộ máy tìm kiếm vì thế nó xây dựng các tiêu chuẩn để đánh giá, xếp hạng website. Một website càng đáp ứng được nhiều các tiêu chuẩn của máy tìm kiếm thì càng được đánh giá tốt, cơ hội lên trên TOP sẽ cao hơn. Hiện nay, có một số cách thức quan trọng sau để thực hiện SEO: [2]
Title - Tiêu đề trang: khai báo thẻ Page Title của website ngắn gọn, súc tích, duy nhất trong từng webpage. Các máy tìm kiếm đánh giá rất cao thẻ Page Title do nó là những gì xúc tích, hàm chứa nhất của website.
Description- Thẻ mô tả: Nó giống như một đoạn tóm tắt nội dung của website. Khi khai báo Description cũng phải viết ngắn gọn, xúc tích. Desciption thông thường là đoạn text màu đen hiện ra bên trên đường link, bên dưới tiêu đề trang trong phần kết quả tìm kiếm.
URL: Xây dựng một URL tĩnh - hay URL thân thiện với người dùng và máy tìm kiếm. Trong URL thân thiện không nên có các ký tự đặc biệt (%, $, ~, ...) mà phải giống như đường dẫn thư mục trong window. Việc này làm các công cụ tìm kiếm dễ dàng hơn trong việc tìm và thu thập nội dung trong website.
Xây dựng Backlink: Là việc trao đổi liên kết, xây dựng liên kết tới các website khác. Việc trao đổi này dựa trên trao đổi với các website có cùng nội dung chủ đề và chất lượng tốt thì sẽ có hiệu quả cao hơn.
Với SEO nội dung là điều kiện quan trọng nhất để SEO một website. Nội dung của website phải hữu ích với độc giả. Máy tìm kiếm sinh ra là để phục vụ mọi người tìm kiếm thông tin trên Internet. Những Website có được nội dung phong phú, hữu ích và thông tin luôn cập nhật sẽ luôn nằm ở vị trí TOP đầu.
Cũng giống như các phương pháp truyền thông khác. Tùy vào tình huống mà có nên sử dụng SEO hay không. SEO hướng tới phát triển lâu dài, vững chắc nên cần một thời gian khá dài để phát triển. SEO sẽ không phù hợp với các mục đích truyền thông ngắn hạn.

Google seo free tools

21:01 seo

Google Webmaster tools

SEO analysis tools are

NicheBot

A keyword discovery tool that helps pinpoint the right keywords for optimization
The SERPS Tool
The SERPS (or search engine positioning) tool helps you discover your ranking
across Google and other major search engines in one fell swoop

Meta Tag Analyzer

Checks meta information for errors and relevance to page content
Commercial SEO Analysis Software
Keyword Elite
Keyword analysis
SEO Elite
Automated SEO analysis
Lyris HQ
Provides a hosted suite of integrated web tools that includes marketing services,
email, search marketing, web analytics, and web content management (CMS)
SEO Administrator
A suite of SEO analysis tools
The best-known text-only web browser is Lynx. You can find more information about
Lynx at http://lynx.isc.org/

The robots.txt File

The following syntax in the robots.txtfile blocks all compliant bots from traversing your entire site:
User-agent: *
Disallow: /
• The User-agentline specifies the bot that is to be banished.
• The Disallowline specifies a path relative to your root directory that is banned
territory.

For more information about working with the robots.txt file, see the Web Robots FAQ. You can also find tools for managing and generating custom robots.txtfiles and robot metatags (explained later) at http://www.rietta.com/robogen/(an evaluation version is available for free download)
You can find the entire database of registered and excludable robots and their identifiers (currently about 300) at http://www.robotstxt.org/db.html.

The basics of SEO involve these steps

20:55 google seo

SEO is the set of techniques used to drive web traffic to websites , optimization of the code , content , and organization of a site.
Effective SEO requires understanding that there needs to be a balance between attracting search engines and interesting human visitors
The basics of SEO involve these steps:
• Understanding how your pages are viewed by search engine software
• Creating content that is attractive to the search engine indexing
• Taking common-sense steps to make sure that the way your pages are coded is optimized from the viewpoint of these search engines
• Organizing your site in a way that makes sense to the search engine index
• Avoiding some overaggressive SEO practices that can get your site blacklisted by the search engines

Creating email lists and surmounting the spam problem

20:38 email marketing

The easiest way to implement email marketing is to use a service. The top email marketing providers to small and medium-sixed enterprises are Constant Contact and iContact , with minimum monthly charges of $10 to $15

Besides basic email management , these services provide some important functionality , including :
Tools for creating attractive HTML email newsletter
Tracking, so you know which recipients click on which links in your email
Targeting , so you can send different content to a variety of recipients with different interests
User management, so user can modify their subscriptions without requiring your intervention
Database tools , so you can better manage your subscribers and understand their behavior
Compliance with anti-spam laws and relationship with ISPs to make sure your emails go through

Action items
Here are some action iterms for you to get started on the road to driving traffic to your website:

Submit your site to search engines.
Resubmit your site to search engines as necessary over time
Get a Google Webmaster Tools account
Verify your site with Google Webmaster Tools
Run Google Webmaster diagnostics on your site
Generate a site map and register it with Google
Get your site listed in the ODP and Yahoo! Taxonomic directories
Work to encourage appropriate inbound linking to your site
Create a topical blog and associate it with your website
Publish a press release
Continue to publish press releases as stories related to your site come up
Create and distribute syndication feeds
Create and maintain a subscription-based email newsletter

Benefit: RSS and Atom

19:02 seo

Using syndication feeds to your benefit: RSS and Atom
However , syndication feeds work well as a device for driving traffic to a site because:

Feed content is under the control of the publisher.
Most feeds contain items that are thematically linked( and can be related to a site)
Feed items provide content along with links back to more content on a publisher is site
It is easy to distribute a syndication feed

You’ll find links to these tools and to syndication resources in general on the RSS Com Pendium and on O’Reilly’s Xml.com site.

Press Release(PR)

18:58 seo

There are several online services that exist to distribute PR, including 24-7PressRelease.com, FreePressRelease.com, and PRWeb

TypePad

TypePad is a service run by Six Apart that will host your Movable Type blog for a fee.

WordPress hosting

The WordPress organization will host a free blog at a domain like yourblog.wordpress.org. If you need more full hosting services, WordPress recommends commercial hosting providers at http://wordpress.org/hosting/.

Blogger

Blogger, owned by Google, provides free blogs at domains like yourblog.blogspot.com.

Backlink

12:27 Xây dựng backlink

Page Rank 6

http://currybet.net/
http://carlgalloway.com/
http://sirpi.org/
http://midasoracle.org/
http://blog.mofuse.com/
http://themallblog.com/
http://moritzlaw.osu.edu/blogs/tokaji/
http://brazencareerist.com/
http://weblogtoolscollection.com/
http://eartheasy.com/blog/
http://themallblog.com/
http://hurryupharry.org/
http://thevirtualhandshake.com/blog/
http://blog.photography.si.edu/
http://justintadlock.com/
http://interactiondesign.sva.edu/
http://businessfinancemag.com/
http://jiscdigitalmedia.ac.uk/blog

Page Rank 5 DoFollow Blogs

Page Rank 4 DoFollow Blogs

http://dmiracle.com/
http://blog.waxmarketing.com/
http://www.retirement-income.net/blog/
http://www.lifeintherough.com
http://www.marketing-results.com.au/
http://nthambazale.com/
http://www.wordpressmax.com/
http://www.alistseo.com/
http://mikemoran.com/biznology/blog/
http://kikolani.com
http://linguisticszone.blogspot.com
http://comedyplus.blogspot.com/
http://www.phpcafe.net/blog/
http://omgpittsburgh.com/
http://www.scrapscene.com
http://thesisthemehq.com
http://larholm.com
http://www.techjaws.com
http://www.steverenner.com
http://www.jhsiess.com/
http://www.stomperblog.com
http://www.bryper.com
http://www.drownradio.com
http://www.verticalmeasures.com/blog/
http://www.smallbusinessbranding.com/
http://www.barrywise.com/
http://www.memwg.com/
http://www.deardrmoz.com/
http://www.howtowakeupearly.com/
http://alemsys.com/
http://blog.littlerockjams.com/
http://www.affordable-internet-marketing.com/
http://www.articlesnatch.com/blog/
http://rumahabi.com
http://www.costpernews.com
http://www.wallpaperstop.com
http://menstrualpoetry.com/
http://lillieammann.com/blog/
http://www.bokashiman.com/
http://wpcult.com/
http://www.rajtilak.net/
http://blog.winesworld.com/
http://www.javelinmarketing.com/blog/
http://dmiracle.com/
http://www.purplewren.com/
http://fruityoaty.com
http://www.stephanmiller.com
http://laketrees.blogspot.com
http://rumahabi.com/
http://www.lifeintherough.com/
http://abstract2collective.blogspot.com/
http://www.jhsiess.com
http://www.larsbachmann.dk
http://nancyhendrickson.com/
http://poeartica.blogspot.com/
http://heiseidemocracy.com
http://selberg.org/
http://www.middlezonemusings.com
http://www.canadienseneurope.org/

Manual website submission to directories

09:27 Xây dựng backlink

Manual website submission to directories
All you have to do is to conduct a search for the following combinations:

“add link” + your keywords
“add a link ”+ your keywords
“add site”+ your keywords
“add a site ”+ your keywords
“add your site”+ your keywords
“add URL” + your keywords
“add your URL” + your keywords
“add website” + your keywords
“add a website”+ your keywords
“add your website”+your keywords
“favorite links”+ your keywords
“favorite sites”+ your keywords
“submit URL” + yourkeywords
“submit your URL” + your keywords
“submit website” + your keywords
“submit a website” + your keywords
“submit your website” + your keywords
“submit link” + your keywords
“submit a link” + your keywords
“submit your link” + your keywords
“submit site” + your keywords
“submit a site” + your keywords
“submit your site” + your keywords

“link exchange” + your keywords
“link trade ” + your keywords
“link swap” + your keywords
“recommended links” + your keywords
“recommended sites” + your keywords
“recommended places” + your keywords
“recommended websites” + your keywords
“cool sites” + your keywords
“cool places” + your keywords
“cool websites” + your keywords
“suggest site” + your keywords
“suggest website” + your keywords
“suggest a website” + your keywords
“suggest your website” + your keywords
“suggest link” + your keywords
“suggest a link” + your keywords
“suggest your link” + your keywords
“suggest a site” + your keywords
“suggest your site” + your keywords
“suggest URL” + your keywords
“suggest a URL” + your keywords
“resources” + your keywords
“exchange links” + your keywords

Example:

“add link” + google seo, seo, website design

Finding the right frequency of submission to direstories.

08:57 Xây dựng backlink

The frequency depends on several factors :

How old the domain is.
What PageRank the domain has
The quantity and value of back links to the domain currently indexed by the search engine

Find the best frequency for your site.

New domain (new domains also include the sites that have a few back links and the sites that have been in search engines results for 3 months or less)	First week –max 8-10 direcrories per day Next 7-10 days –max 15 directories per day Rest time-10-15 directories per day When the directories list comes to the end, you should better add to max 5 directories per day during the last 10 days
Standard domain (The sites that are less than 1 year old , display in search engine results, have some back links and indexed pages)	The best way is to start adding to directories with a high PageRank: First week-15-20 directories per day Next weeks -10-15 directories per day
Old domain (The sites that are older than 2 years, have been more than 1-2 years in search engines, have the internal pages indexed, have back links from pages with PR3 or higher)	There are no special rules.It is enough to add the site on a consistent basis. It is recommended to submit to minimum 15 directories per day. When the directories list comes to the end, the best way is to add to max 7-10 directories per day during the last 7 days.

Secret tips for successful website submission

08:55 Xây dựng backlink

So, to succeed in the site submission to free link directories , you will want to follow these rules:
#1. Choose relevant directories.

Why are relevant sites preferable ? for two reasons:

The links on the relevant pages may bring your traffic because they are related to the page theme.
The search engines will consider these links as more valuable and your web pages will appear more relevant to your target search phrases.

#2. Submit your site only once .

Do not submit the same website to the same directory more than one time.

#3. Submit your home page only.

Do not submit deep links

#4.Choose the relevant sub-category form the list .

Do not submit your site to the top-level category (unless this is allowed by Submission Guidelines)

#5.Read the directory Submission Guidelines.

If your website does not meet the submission requirements , you won’t waste your time for the directory .

#6.Use the email address from the same domain .

Do not use a free email address when you fill in the form to submit your site.

#7.Build your links slowly.

Submission of the site to web directories

20:26 Xây dựng backlink

Link building strategies

The reciprocal links were the number 1 in the SEO process.
Building links is a challenging process , and reciprocal links are often the easiest ones to acquire , especially for new brand sites.
The reciprocal links make no more than 25% of the total amount of your inbound links.
But the reciprocal links between the site on home design and the site related to SEO is not a good idea.

Submission of the site to web directories
The secret to know when building your links is that search engines like natural link structure and hate artificial link structure.

Natural links	Artificial links
Anchor text varies Grow in number gradually If the site exchange links , the link points to reputable pages only	Anchor text is the same Appear in great number suddenly Many are reciprocal The site links to link farms, or web rings , or isolated nodes.

Preparing the website for submission

Title
Keywords
Description
Do not write the titles in ALL CAPS

Diversify your titles in a 40%/40%/20% manner:

40% contain generic anchors like”Click here”, “Read more”,”Go here”,..
40% contain a generic anchor and your domain .(ex: “visit yourdomain.com”,”click yourdomain.com”,”visit my website domain.com” )
20% of your anchors contain your keywords.

Submitting websites to search engines

12:12 Ping website

Google and most other search engines use several separate mechanisms:

A program that scrawls the web to find sites , also called a crawler or a spider.Once found (crawled), site are placed in the search engine is index.
Software that ranks sites are placed in the search engine is index to determine their order of delivery when some one uses google to search for a particular keyword or phrase.

Important search engines for submission

Search engine	Submission URL
Google	http://www.google.com/addurl/
Yahoo!	http://www.bing.com/docs/submit.aspx
Bing	http://search .yahoo.com/info/submit.html

The best-known example of this kind of site is Submit Expresss, which will submit your URL to 40 site for free

Useful free services and software

11:57 seo

TinyURL: it allows you to convert , unwieldy URLs.
Alexa : analytisc keywords
Smarty: templating system PHP free.

Creating successful websites:

11:53 google

The taxonomy of success
1.The website is humorous and makes visitors laugh
2.The website provides a useful free service
3.The website is an online magazine or newspaper
4.The website provides opinions in the form of a blog or blogs
5.The website provides practical information.
6.The website sells a popular produc or service
7.The website services a community and provides communication tools for that community

Building links

20:31 building links

Typically a link consists of two parts:

URL(uniform Resource Locator ).This is the web address of the site your link points to .
Anchor text.This is the visible text of the link.

Google is known to look at these factors when ranking a website googleseovn:

Number and quality of the links from other sites.
Anchor text of the links.( not use the same anchor text for all links either , google sees those links as spam.)
Historical factors.

After the recent Google Panda Update it is important that you diversify your anchor text in a 40%40%20% manner:

40% contain generic anchors like:

40% contain a generic anchor and your domain , for example:

Visit yourdomain.com site
Click yourdomain.com
Visit my website domain.com
Read more on my site domain.com
Find out more at domain.com
Click on domain.com for a full article
Example:
<a href="http://googleseovn.com/" title="google seo">Visit googleseovn.com site</a>

20% of your anchors contain your keywords.

Link to google seo vn

20:14 building links

Link building

SEO is the process of taking steps with your website to make it highly ranked by the search engines for your desired search terms.The key element in getting a higher page rank is link building .Building high-quality links to your website that appear natural to search engines is one and most important step towards increasing your page rank.

Why are links so important for your online success?