2013-09-11

Optimizing for Specific Countries

Here are a few of the top factors that contribute to international ranking success:
• Owning the proper domain extension for the country
that your business is targeting
• Hosting your website in the country you are targeting (with a country-specific IP address)
• Registering with local search engines:
— Google: http://www.google.com/local/add/
— Yahoo!: http://listings.local.yahoo.com/csubmit/index.php
— Bing: https://ssl.bing.com/listings/BusinessSearch.aspx
• Having other sites from the same country link to you
• Using the native language on the site (an absolute requirement for usability)
• Placing your relevant local address data on every page of the site
• Defining your preferred region in Google Webmaster Tools