The easiest way to implement email marketing is to use a service. The top email marketing providers to small and medium-sixed enterprises are Constant Contact and iContact , with minimum monthly charges of $10 to $15
- Besides basic email management , these services provide some important functionality , including :
- Tools for creating attractive HTML email newsletter
- Tracking, so you know which recipients click on which links in your email
- Targeting , so you can send different content to a variety of recipients with different interests
- User management, so user can modify their subscriptions without requiring your intervention
- Database tools , so you can better manage your subscribers and understand their behavior
- Compliance with anti-spam laws and relationship with ISPs to make sure your emails go through
Here are some action iterms for you to get started on the road to driving traffic to your website:
- Submit your site to search engines.
- Resubmit your site to search engines as necessary over time
- Get a Google Webmaster Tools account
- Verify your site with Google Webmaster Tools
- Run Google Webmaster diagnostics on your site
- Generate a site map and register it with Google
- Get your site listed in the ODP and Yahoo! Taxonomic directories
- Work to encourage appropriate inbound linking to your site
- Create a topical blog and associate it with your website
- Publish a press release
- Continue to publish press releases as stories related to your site come up
- Create and distribute syndication feeds
- Create and maintain a subscription-based email newsletter
