• Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals.
• Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trust worthiness with sites that rank highly for theirqueries.
• Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.
• Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trust worthiness with sites that rank highly for theirqueries.
• Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.
