Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Email marketing usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Email Marketer ? The ten most important tips for anyone managing the email marketing process.
Email marketing usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
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| What is email marketing ? |
- Only send emails to persons who have requested to receive them.
- Only include content relevant to the type of content the person has requested.
- Be consistent with your sending frequency.
- Email is best to send business to business emails Tuesday through Thursday.
- Email is best to send business to consumer emails either between 5pm and 8pm Tuesday through Thursday or between Friday evening and Sunday afternoon.
- To improve deliverability, add a message at the top of your emails that says something like: “To ensure receipt of our emails, please add something@yourcompany.comto your Address Book.”
- Make the From Name for your messages either your company name or the name of a person at your company
- Be sure to include both a plain text and an HTML version of your newsletter.
- Don’t use all caps or multiple exclamation marks within your subject line or body.
- Build your list at every opportunity you have.
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