SEO terminology

.htaccess The .htaccess file is a configuration file for your web server. In the context of SEO, it is used to help your web server determine how to route HTTP traffic. In the world of SEO, the .htaccess file is most commonly discussed in the context of URL aliases,which are often used to create search engine friendly URLs. 301 redirect (also known as Permanent Redirect) A 301 redirect is an instruction given to the web server, informing it that a page that was previously located at one URL has been moved permanently to a new URL. The 301 redirect...

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Google, Bing ?

Google provides the following guidance: •Make pages primarily for users, not for search engines. •Avoid tricks intended to improve search engine rankings. Bing also emphasizes the importance of content and advises as follows: •Ensure content is built based on keyword research to match content to what users are searching for •Produce deep, content-rich pages; be an authority for users by producing excellent content •Set a schedule and produce new content frequently •Be sure content is unique—don't reuse content from other source...

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What is SEO?

SEO is a process—a series of planning and execution steps that lead to a website being optimized to perform its best on the search engines. SEO: • Keywords in the domain name • Keywords in a page's URL • Keywords in the content title • Keyword placement on page • Keyword repetition on page • Uniqueness of content • Freshness of content • Facebook activity • Twitter activity, including influence of account tweeting • Google+ activity • Social media up votes and comments • Click through rate for the site • Bounce rate for the site •...

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Webmaster Tools API

What is the Webmaster Tools API?    Google Webmaster Tools is Google's free service for webmasters. See your site as Google sees it, find out any problems we had crawling your site, and share info with us that will help improve your site's visibility in        Google's search results.Your client application can use the Webmaster Tools Data API to view sites in your Webmaster Tools account, add and remove sites, verify site ownership, and submit and delete Sitemaps. How do I start using the Webmaster Tools Data API?  ...

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Webmaster Guidelines

Design and content guidelines Technical guidelines Quality guidelines When your site is ready: Submit it to Google at http://www.google.com/submityourcontent/. Submit a Sitemap using Google Webmaster Tools. Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your webpages. Make sure all the sites that should know about your pages are aware your site is online. Design and content guidelines Make a site with a clear hierarchy and text links.  Offer a site map to your...

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Google-friendly sites

Things to do Design. Technical. Quality . Provide high-quality content on your pages, especially your homepage. Make sure that other sites link to yours Make your site easily accessible Things to avoid Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. Don't feel obligated to purchase a search engine optimization service. Don't use images to display important names, content, or links. Don't create multiple copies of a page under different URLs....

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Search Engine Optimization

Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript Content development Management of online business development campaigns Keyword research SEO training Expertise in specific markets and geographie...

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