SEO Goals and Objectives

• Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals.
• Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trust worthiness with sites that rank highly for theirqueries.
• Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy.

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web crawling

• A Web crawler starts with a list of URLs to visit, called the seeds. As the crawler visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, called the crawl frontier. URLs from the frontier are recursively visited according to a set of policies.
• The large volume implies that the crawler can only download a limited number of the Web pages within a given time, so it needs to prioritize its downloads. The high rate of change implies that the pages might have already been updated or even deleted.
• The number of possible crawlable URLs being generated by server-side software has also made it difficult for web crawlers to avoid retrieving duplicate content.
• "Given that the bandwidth for conducting crawls is neither infinite nor free, it is becoming essential to crawl the Web in not only a scalable, but efficient way, if some reasonable measure of quality or freshness is to be maintained." A crawler must carefully choose at each step which pages to visit next.

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Optimizing for Specific Countries

Here are a few of the top factors that contribute to international ranking success:
• Owning the proper domain extension for the country
that your business is targeting
• Hosting your website in the country you are targeting (with a country-specific IP address)
• Registering with local search engines:
— Google: http://www.google.com/local/add/
— Yahoo!: http://listings.local.yahoo.com/csubmit/index.php
— Bing: https://ssl.bing.com/listings/BusinessSearch.aspx
• Having other sites from the same country link to you
• Using the native language on the site (an absolute requirement for usability)
• Placing your relevant local address data on every page of the site
• Defining your preferred region in Google Webmaster Tools

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Analyzing Ranking Factors

Here is a high-level summary of the top nine results:
• Keyword use in title tag
• Anchor text of inbound link
• Global link authority of site
• Age of site
• Link popularity within the site’s internal link structure
• Topical relevance of inbound links
• Link popularity of site in topical community
• Keyword use in body text
• Global link popularity of sites that link to the site

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The professional SEO practitioner ?

• Measuring which keyword phrases to target
• Measuring which keyword phrases to include on a page about a certain topic
• Measuring the relationships of text on other high-ranking sites/ pages
• Finding pages that provide “relevant” themed links

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Content a website

• Search engines place a lot of weight on the content of each web page. 
• Search engines do a detailed analysis of each web page they find during their crawl to help make that determination.
• Search engine performing a detailed analysis of all the words and phrases that appear on a web page, and then building a map of that data for it to consider showing your page in the results when a user enters a related search query.

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search engine?

The search engines have several major goals and functions. These include:

• Crawling and indexing the billions of documents (pages and files) accessible on the Web
• Responding to user queries by providing lists of relevant pages.

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Setting the site name

The site name is the key to you for several reasons:

• Appears on the site header in many themes, as highlighted in the following screenshot
• Appears as the page title shown in the top browser bar and browser tab, as highlighted in the following screenshot
• If a browser supports tabs, the name will also appear on the browser tab for the page
• The name appears in e-mails generated by the system

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