Google provides the following guidance:
•Make pages primarily for users, not for search engines.
•Avoid tricks intended to improve search engine rankings.
Bing also emphasizes the importance of content and advises as follows:
•Ensure content is built based on keyword research to match content to what users are searching for
•Produce deep, content-rich pages; be an authority for users by producing excellent content
•Set a schedule and produce new content frequently
•Be sure content is unique—don't reuse content from other sources
•Make pages primarily for users, not for search engines.
•Avoid tricks intended to improve search engine rankings.
Bing also emphasizes the importance of content and advises as follows:
•Ensure content is built based on keyword research to match content to what users are searching for
•Produce deep, content-rich pages; be an authority for users by producing excellent content
•Set a schedule and produce new content frequently
•Be sure content is unique—don't reuse content from other sources
