SEO G: search engine

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2013-10-30

MANIPULATING SEARCH ENGINES

SEO is about manipulating search engines to an extent. Beyond that, the manipulation becomes something more sinister and you run the risk of having your web site removed from the search engine rankings completely. It’s true. It happens.

You can:

SEO - Create a web site that contains meta tags, content, graphics, and keywords that help improve your site ranking.
SEO - Use keywords liberally on your site, so long as they are used in the correct context of your site topic and content.
SEO - Include reciprocal links to your site from others as long as those links are legitimate and relevant.
SEO - Encourage web site traffic through many venues, including keyword advertising, reciprocal links, and marketing campaigns.
SEO - Submit your web site to search engines manually, rather than waiting for them to pick up your site in the natural course of cataloging web sites.

You can’t:

Not SEO - Trick search engines by imbedding hidden keywords in your web site. This is a practice that will very likely get you banned by most search engines.
Not SEO - Artificially generate links to your site from unrelated sites for the purpose of increasing your ranking based on link analysis. Most search engines have a built-in mechanism that will detect this type of deceptive practice.
Not SEO - Artificially generate traffic to your web site so that it appears more popular than it is. Again, there are safeguards in place to prevent this from happening, and if you trip those safeguards, you could end up on the banned list for many search engines.
Not SEO - Force your web site to appear in search engine rankings by submitting the site repeatedly for inclusion in the rankings. A good general rule of thumb is that you should submit your site once and then wait at least six weeks before submitting it again. Submitting it repeatedly will, again, only lead to something nasty like being banned from the search engine.
Not SEO - Expect search engines to automatically rank you at the top of your topic, category, or keyword as soon as the site is picked up. It could take a little time to build the “status” that you need to reach a high search engine ranking. Remember, SEO is a process.

PUTTING SEARCH ENGINES TO WORK FOR YOU.

19:26 search engine No comments

All this information about search engines has one purpose — to show you how they work, so that you can put them to work for you. You’ll find various strategies for optimizing your web site so it appears high in search engine rankings when relevant searches are performed. But this requires that you know how to put search engines to work for you.
Search engine optimization (SEO) is essentially the science of designing your web site to maximize your search engine rankings. This means that all of the elements of your web site are created with the goal of obtaining high search engine rankings.
Those elements include:

Entry and exit pages
Page titles
Site content
Graphics
Web site structure

However, you also have to consider things like keywords, links, HTML, and meta tagging. Even after you have all the elements of your page optimized for search engine friendliness, there are other things to consider.

For example:
You can have all the right design elements included in your web pages and still have a relatively low search engine ranking. Factors such as advertising campaigns and update frequencies also affect your SEO efforts.

All of this means that you should understand that the concept of search engine optimization (SEO) is not based on any single element.
Instead, search engine optimization (SEO) is based on a vast number of elements and strategies. And it’s an ongoing process that doesn’t end once your web site is live.
SEO is a living, breathing concept of maximizing the traffic that your web site generates, and because it is, that means that it’s a constantly moving target. If you’ve ever played a game of Whack-a-Mole, you can understand how difficult search engine optimization is to nail. In the game, a little mole pops up out of a hole. Your job is to whack the mole on the top of the head before it disappears back down the hole and appears in another.
Search engine optimization (SEO) is much the same concept. Search engines are constantly changing, so the methods and strategies used to achieve high search engine rankings must also change.

What is a search engine ?

05:15 search engine No comments

What do you do when you need to find something on the Internet? In most cases, you pop over to one of the major search engines and type in the term or phrase that you’re looking for and then click through the results, right?

WHAT IS A SEARCH ENGINE ?

You know the basic concept of a search engine. Type a word or phrase into a search box and click a button. Wait a few seconds, and references to thousands (or hundreds of thousands) of pages will appear.
Then all you have to do is click through those pages to find what you want a search engine is a piece of software that uses applications to collect information about web pages.
The information collected is usually key words or phrases that are possible indicators of what is contained on the web page as a whole, the URL of the page, the code that makes up the page, and links into and out of the page. That information is then indexed and stored in a database.
The process of collecting information about web pages is performed by an agent called a crawler, spider, or robot. The crawler literally looks at every URL on the Web, and collects key words and phrases on each page, which are then included in the database that powers a search engine.