UNDERSTANDING WHY YOU NEED SEO ~ SEO G

2013-10-30

Before you can understand the reasons for using SEO, it might be good to have a definition of what SEO search engine optimization is.

SEO is the science of customizing elements of your web site to achieve the best possible search engine ranking.

Good SEO can be very difficult to achieve, and great SEO seems pretty well impossible at times.

Why is search engine optimization (SEO) so important? Think of it this way. If you’re standing in a crowd of a few thousand people and someone is looking for you, how will they find you? In a crowd that size, everyone blends together.

Now suppose there is some system that separates groups of people. Maybe if you’re a woman you’r wearing red and if you’re a man you’re wearing blue. Now anyone looking for you will have to look through only half of the people in the crowd.

You can further narrow the group of people to be searched by adding additional differentiators unti you have a small enough group that a search query can be executed and the desired person can be easily found.
Your web site is much like that one person in the huge crowd. In the larger picture your site is nearly invisible, even to the search engines that send crawlers out to catalog the Web. To get your site noticed, even by the crawlers, certain elements must stand out.
And that’s why you need search engine optimization. To achieve a high position in search results, your site must be more than simply recognizable by a search engine crawler.
SEO must satisfy a set of criteria that not only gets the site cataloged, but can also get it cataloged above most (if not all) of the other sites that fall into that category or topic.Some of the criteria by which a search engine crawler determines the rank your site should have in a set of results include:

SEO G