Benefit: RSS and Atom

Using syndication feeds to your benefit: RSS and Atom
However , syndication feeds work well as a device for driving traffic to a site because:

• Feed content is under the control of the publisher.
• Most feeds contain items that are thematically linked( and can be related to a site)
• Feed items provide content along with links back to more content on a publisher is site
• It is easy to distribute a syndication feed

You’ll find links to these tools and to syndication resources in general on the RSS Com Pendium and on O’Reilly’s Xml.com site.