Things to do
- Design.
- Technical.
- Quality .
- Provide high-quality content on your pages, especially your homepage.
- Make sure that other sites link to yours
- Make your site easily accessible
Things to avoid
- Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages.
- Don't feel obligated to purchase a search engine optimization service.
- Don't use images to display important names, content, or links.
- Don't create multiple copies of a page under different URLs.
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