What is SEO?

SEO is a process—a series of planning and execution steps that lead to a website being optimized to perform its best on the search engines.
SEO:
• Keywords in the domain name
• Keywords in a page's URL
• Keywords in the content title
• Keyword placement on page
• Keyword repetition on page
• Uniqueness of content
• Freshness of content
• Facebook activity
• Twitter activity, including influence of account tweeting
• Google+ activity
• Social media up votes and comments
• Click through rate for the site
• Bounce rate for the site
• Number, quality, and content of links to this site
• Number of internal links
• Number of errors on site
• Speed of the site