- Twitter allows companies to promote their products on an individual level. The use of a product can be explained in short messages that followers are more likely to read.
- These messages in twitter appear on followers home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc.
- This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities.
- Twitter promotes a product in real-time and brings customers in.
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