- Facebook allow a product to provide videos, photos, and longer descriptions.
- Facebook can link back to the product’s Twitter page as well as send out event reminders.
- Facebook promotes a product in real-time and brings customers in.
- As marketers see more value in social media marketing, advertisers continue to increase sequential ad spend in social by 25%.
- Strategies to extend the reach with Sponsored Stories and acquire new fans with Facebook ads contribute to an uptick in spending across the site.
- The study attributes 84% of "engagement" or clicks to Likes that link back to Facebook advertising.
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