Search Engine Marketing

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Search engine marketing (SEM)
  • Search engine marketing (SEM) is a form of  internet marketing that involves the promotion of webiste by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
  • SEM may use (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click  (PPC) listings.
There are four categories of methods and metrics used to optimize websites through "SEM"
  1. Keyword research and analysis 
  2. Website saturation and popularity
  3. Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. 
  4. Whois tools reveal the owners of various websites, and can provide valuable information relating to copyright and trademark issues.
    5. Search engines with SEM programs
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